SEO For Affiliate Marketing: The Secret Weapon for Affiliate Marketers
Before we dive into SEO for Affiliate marketing, let’s clarify the acronym SEO; it stands for Search Engine Optimization. Search Engines like Google, Bing, Yahoo, etc. are the obvious big brands but YouTube is the second largest search engine after Google. The truth is if you are marketing on Twitter then you need to be found by those people on Twitter. You accomplish this by using the appropriate profile image, description, content messages, and hashtags. Each social media platform has a way of letting advertisers engage with their target audience. Therefore, the general concept behind SEO is making sure your content is found when people are looking for it. Each Search Engine and social media platform has rules you must follow to succeed.
SEO for Affiliate Marketing applies SEO strategies to selling affiliate products and services. Successful businesses use SEO Marketing but most Affiliate Marketers don’t employ these kinds of strategies. That’s because Affiliate Marketing is “marketed” as a way to make money with $0 investment and no skills. In my opinion, that kind of marketing is unethical. It encourage false expectations and makes the profession seem sleazy.
Affiliate Marketing is a legitimate business model and SEO is a tool that is absolutely critical for success. SEO for Affiliate Marketing allows Affiliates to distinguish themselves and carve out a profitable niche. One of the core skills required is doing keyword research to assure your content is relevant. You must strive for congruence between the content, the product, and the buyer’s interest. When you know how to apply SEO to your content, you will have an advantage over the competition.
Affiliate Marketing: Branding, an advanced technique
Branding for Affiliate Marketers is the last piece of the puzzle and it is truly an advanced technique. It is a skill for the serious Affiliate Marketer and it makes you stand out apart from the novice. Branding allows you, as an Affiliate Marketer, to create a tribe and to build an email list. The well-paid online marketers say, “if you don’t have a list, you don’t have a business”. Getting someone to opt-in to an email list is easier for a branded site than for a generic one. Online buyers are skeptical; you have to work to earn their trust. Branding is part of the process that allow you to earn trust and establish yourself as an authority in your niche. You can learn more about branding here.
You can learn more about SEO and other skills required to be a successful Affiliate Marketer by joining the Wealthy Affiliate Training Program.